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Archive for July, 2009

News: The Men in The Choice of Luxury Handbags

All the men can continue to deny that they worry about the labels of mode or originator, but a recent study proves that the men makes some worry about the labels (rich men at least). The name of mark more identified study was the coach, which I found to be a fact interesting to maintain in the spirit for my aspect on the millionaire. Read below and share your thoughts!

The men are that women to choose a mark of luxury by buying handbags – and it is the label, not the price, which accounts, according to an outline of the rich customers.

The institute of luxury said that the demand of the bags of luxury remains keen, with approximately a third of 1.500 American customers rich examined buying a bag marked in the last 12 months.

The handbag of luxury is the accessory which defines the rich woman and is an important driver of benefit for marks of luxury of mode, said Milton Pedraza, senior officer of the researcher based in New York concentrated on the rich consumers.

The institute of luxury noted that the men were that women to reach for a label of luxury by buying an handbag – 73 percent of the men, compared with 50 percent of women – and more than three times more probably to choose the French mark of Chanel luxury.

But total, the coach of label of the USA became the most popular among the rich customers, driving bag with a market share of 29 percent with other marks strongly compete with for the remainder of meat pie.

The outline of the customers with an average revenue of $US308,000 and the average net amount of $US3.1 million found that the coach was the mark most familiar of the handbags of originator, identified by 52 percent of guarantors.

That compared with 24 percent for Gucci, 22 percent for Louis Vuitton, and 21 percent for Prada.

But the knowledge of the Italian marks plus pricier goes up like increases in richness, according to the report/ratio.

Looking at the consumers whose cheque of annual payment was above $US300,000, the outline noted that 38 percent were familiarized with the trainer, whereas 34 percent realized of Gucci.

The price did not inherit the equation though the bags of the houses of mode of luxury such as Chanel, Prada and Gucci, had by the head office PR, can cost in the thousands of dollars, whereas the trainer generally puts out of bag hundreds of cost of dollars.

The consumers said that the price was not as important a consideration as quality and the reputation while judging between the marks of luxury.

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